Press Release Case Study – Specialty Vehicle Engineering
About Specialty Vehicle Engineering
Specialty Vehicle Engineering has been a Second Stage Vehicle Manufacturer and Tier One Supplier to GM and its dealers for more than two decades.
It has built more than 65,000 cars, trucks, and SUV specialty vehicles – earning it the spot as the #1 GM Specialty Vehicle Manufacturer in the United States.
The Challenge
The company needed nationwide exposure to connect with its loyal fans as well as potential customers for its exclusive limited-edition stage vehicles. With numerous automotive blogs and trade publications, it’s inefficient and costly to rely exclusively on manual outreach and paid advertising.
That’s why the company has used eReleases to issue regular press releases to promote the availability of several new stage vehicles.
The Results
Specialty Vehicle Engineering scored coverage in Auto Freak, CarBuzz, Chevy Hardcore, duPont Registry, GM Authority, HotCars, HypeBeast, Motor 1, MotorAuthority, Muscle Cars & Trucks, The Drive, and other publications.
International coverage has included ChannelAuto in China, everyeye.it in Italy, AutoBlog in Greece, AutoReview in Russia, and Motor.es in Spain, among others.
“Over 30 years we’ve used different press release services, and I’ve had nothing but difficulty. Service not on time, then being hounded to buy more. Just never satisfied. Now, after discovering eReleases, they’ve blown every other service out of the water. This is the one I’m sticking with,” said David Hamburger, V.P. of Specialty Vehicle Engineering.
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